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- How to Get a Million Followers on LinkedIn
TL;DR: If you publicly set out to do something incredible, you will be noticed.
Nick Frost made a boast on LinkedIn that he was going to get 1 million followers.
It’s right there in his tagline: “Documenting my journey to 1,000,000 followers.”
After starting last year with only 10 followers, he began posting updates, sharing what worked and what didn’t.
And something amazing happened.
Did he get a million followers? Not yet. As I write this, he's closing in on 5,000.
He has a long way to go, but that’s not the point.
A million followers is an Audacious Goal. Marie Kondo doesn’t have a million followers. Neither does Sahil Bloom. Not even Naval Ravikant has managed to break the one million barrier.
Many people are rightfully curious about how Nick is going to pull it off. And guess what they do? They follow him.
Yeah, me too.
By aiming for a ridiculous number and being blatantly public about it, Nick Frost has attracted thousands of followers. Many want to learn from his experience, while others just want to see if he's going to make it.
Based on his own report, many of these people have become paying clients. (Nick sells software that works with LinkedIn’s Sales Navigator, so anyone interested in his 1,000,000 follower goal is a solid lead.)
So what's the lesson here?
Nick has an Audacious Goal. A goal so unreasonable that if you achieve it, you're going to open up a whole new landscape of opportunity and possibility.
When you set an Audacious Goal, you start to attract the people and resources you need to make it possible. It can seem almost magical.
But that’s not the real magic.
Gif by DrRoots on Giphy
When you pursue an Audacious Goal, you tear a hole in the universe. You change your thinking, you subvert the dominant paradigm, you become a different person, and you alter reality.
An Audacious Goal is how you jumpstart any kind of growth, whether it's personal, career, or financial.
There's an part of the brain called the Ventral Striatum that responds to this reckless sense of adventure. When faced with something new and exciting, the Ventral Striatum releases dopamine and other neurotransmitters that make you more creative and resilient.
Just thinking seriously about these Audacious Goals gives you an instant boost in confidence and motivation.
What’s your Audacious Goal? You probably already know.
It’s likely to be in one of these two categories.
· A career-changing development that seems impossible in the current paradigm (such as gaining a million followers)
· Something you’ve always wanted to do, but don’t yet believe you can
If you find a goal that combines these two categories, you’re going to change the world.
Tool of the Week: Set an Audacious Goal
Think of something you might be able to do that would either subvert the dominant paradigm, radically improve your career, or satisfy a deep-seated wish if you succeeded.
What measurable, tangible outcome would indicate that you succeeded at this goal?
What outcome would be even better than the one above? What could make it 10 times better? 100 times better?
AI and other developments are tearing down the old business landscape. The thinking that got you where you are won’t take you where you want to go.
Audacious Goals are the way you upgrade your thinking and future-proof your life.
That’s why I recently created a virtual community called The Audacious Goal Adventure. Join a growing band of creative souls who will inspire and mentor you as you make dramatic, audacious changes in your life.
Launching this community has been part of my latest Audacious Goal of mine. In the next 12 months I want to show ten thousand people how to find and achieve Audacious Goals.
Everything starts when you start. If you'd like to join, click the botton below:
That wraps it up for now. If you have any questions or comments about this issue, hit the Reply button and tell me what’s on your mind. I may not answer you directly, but I read every one.
Always keep growing,
Jacob Bear